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.ASIA domain name is a gTLD sponsored by the DotAsia Organization, with the back-end registry operated by Afilias. ASIA domain was approved as a sponsored TLD by ICANN on 19 October 2006. ASIA domain will serve as a regional domain for companies, organisations, and individuals based in the region of Asia.

On March 2008, .asia domain went fully live, on a "first come first served" basis. The sunrise period for .asia began on 9 October 2007, and ended on 31 January 2008.

From 20 February 2008 to 12 March 2008, .asia was in the "Landrush" state. Anyone meeting the .asia domain registration requirements could apply for any available .asia domain name. Domain names that received more than one request will be auctioned between the requesting applicants after Landrush closes. The auction process is considered innovative for a TLD launch, however, it may be biased against individuals and non-profit driven entities, as they typically lack the scale of funds available to commercial enterprises.

During the .asia Landrush state 473,633 domain registration applications were received, bringing the total number of applications to 505,838. (Note that these are applications for registration rather than actual registrations, so many may be contested by auction or be disqualified.